To: Mario Cumino
From: Susan Dumouchel
Subject: Possible solutions to save “Caferoma” coffee
Dear Mr. Comino,
I am very happy that you enjoyed my presentation from last Monday’s meeting about the several problems concerning the sales of Caferoma’s rich Italian-style coffee. As my partner and I mentioned, the sales have declined by almost 30% thanks to brand loyalty, the price, the ‘copycat’ products and the brand image. We have come up with possible solutions that we will present to you at the next meeting.
At the next meeting, we will present six main ideas to solve Caferoma’s problems: changing Caferoma’s image to appeal to a different market segment, reducing the price by about 25%, developing a new advertising campaign to relaunch the brand, selling Caferoma under different brand names at lower prices, allowing supermarkets to see our coffee under their own brand name, bringing out new products such as instant coffee and stretching the brand using coffee machines.
I look forward to the meeting, hopefully our ideas will bring a change to the company.
Sincerely,
Susan Dumouchel
Sunday, September 14, 2008
Tuesday, September 2, 2008
What to write about...
I don’t know what to write about. This problem happens to me every time a teacher gives an open “write what you want” essay type work. I never know what to write about! I am certain that this problem does not happen to uniquely me, but to every student on the planet as well Eventually, I get an idea about wh
at to write about and it turns out to be pretty interesting, but right now, the idea has not come to me, thus, I will continue not knowing what to write about. Actually, instead of sitting here not typing anything, I will write a little about my weekend. Well first of all I got sick! Just when it’s starting to be nice outside I get a cold. The worst part about the weekend was that I was so tired! The first week of school was pretty hard to get adjusted to. Waking up every day at six o’clock to get to the eight o’clock class in time and then get to Saturday and I have to wake up early once again to go to work. The thing is, I got this insane cold and was going to a supper at my boyfriend’s dad’s house on Saturday night. Even though I was falling asleep and my through was starting to act up, I drank a big coffee, sucked it up and went to the party anyways. We left somewhat early, around eleven o’clock, and once I got home, I could not sleep! My boyfriend got me some cough syrup and after a few hours I finally fell asleep. When I woke up on Sunday morning I felt really bad from the lack of sleep, but I had to go to work anyways (after stocking up on cough drops and “Advil” of course). After that long shift, I went to spend some time with a couple of friends whom I saw again on Monday enjoying the nice sunny day fishing. To end the long weekend, my boyfriend and I went out for supper and watched a movie back at his place. I spent a very loaded weekend and it’s a good thing I did. If I hadn’t, I still would not known what to write about!
at to write about and it turns out to be pretty interesting, but right now, the idea has not come to me, thus, I will continue not knowing what to write about. Actually, instead of sitting here not typing anything, I will write a little about my weekend. Well first of all I got sick! Just when it’s starting to be nice outside I get a cold. The worst part about the weekend was that I was so tired! The first week of school was pretty hard to get adjusted to. Waking up every day at six o’clock to get to the eight o’clock class in time and then get to Saturday and I have to wake up early once again to go to work. The thing is, I got this insane cold and was going to a supper at my boyfriend’s dad’s house on Saturday night. Even though I was falling asleep and my through was starting to act up, I drank a big coffee, sucked it up and went to the party anyways. We left somewhat early, around eleven o’clock, and once I got home, I could not sleep! My boyfriend got me some cough syrup and after a few hours I finally fell asleep. When I woke up on Sunday morning I felt really bad from the lack of sleep, but I had to go to work anyways (after stocking up on cough drops and “Advil” of course). After that long shift, I went to spend some time with a couple of friends whom I saw again on Monday enjoying the nice sunny day fishing. To end the long weekend, my boyfriend and I went out for supper and watched a movie back at his place. I spent a very loaded weekend and it’s a good thing I did. If I hadn’t, I still would not known what to write about!
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